• The Piranha Swim Club Palm Springs Aqua Caliente Invitational - Nov 20-22, 2009
The Piranha Invitational brought together 5000 of the best under 16 up and
coming swimmers from Southern California, Arizona, Utah, and New Mexico.
This annual event has seen numerous swimmers continue on to become Olympic
champions. Trent Beverages started up Business on Nov 1, 2009 and we
immediately jumped at the chance to get involved in this event on behalf of
Gleukos.
• The Hangover Hundred Mile Bike Ride - Jan 01, 2010
New Years day 2010-Trent Beverages was the first to arrive at 7:00 am in the
morning and was there to greet the members of the Desert Cycle Club for
their annual Hangover 100 Bike Race.
• 12th Annual Tour de Palm Springs - Feb 13, 2010
On Feb, 13th Trent Beverages and Gleukos natural body fuel participated as
the single largest sponsor of the 2010 Tour De Palm Springs Bike
Ride. The tour is the largest bike ride west of the Mississippi. There
were over 10,000 riders and over 15,000 spectators.
• drank Extreme Relaxation Beverage Helps Chill Southern Calif. Region Consumers Through New Distribution Deal - March 23, 2010
Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today a new partnership with Trent Beverage Company, to bring drank™, the world's first extreme relaxation beverage to Southern California, marking another exciting distribution deal in the Golden State.
• DISTRIBUTION: Hanging Out Shingle in Southern California, Former Red Bull Exec Trent Builds New Age Portfolio
Bruce Trent, hard-charging sales exec who's held key jobs at Red Bull North America and Talking Rain, has hung out shingle as distributor in area east of LA and begun to accumulate new-age brands with emphasis on premium, functional lines. Based in Palm Desert, Calif, Trent Beverage Co has picked up Volvic Water, Xyience, Gleukos, Xing Tea, Mary Jane's Relaxing Soda and Hint. Latest aboard, this week, is relaxation bev Drank, which views shop as good way to reach region's many golf courses, tennis clubs and resorts. Bruce wasn't immediately available to discuss plans, but on Web site, trentbeverages.com, co makes no bones about ambition of quickly moving beyond initial footprint in Kern, San Bernardino, Riverside and Imperial counties. "Our goal is to be able to cover all of Southern California in the near future!" it states.
